As part of its brand repositioning process, Cesbe Engenharia has just launched its new institutional website. At the end of the first half of 2022, the construction company released a new visual identity that has been deployed across a range of different communication channels. Adhering to the brand’s concepts and language, the website is more secure, minimalist and easy to navigate. The platform uses responsive technology in order to improve user experience, which allows it to become more practical and interactive.
The website reinforces important aspects of the company’s positioning such as its ESG policies, the essence and purpose of the brand, in addition to presenting Cesbe’s different areas of activity. “We decided upon a visual design that reflects Cesbe’s new phase — a construction company that is constantly evolving,” Jacqueline Loyola, Cesbe Engenharia’s CEO, stated.