Cesbe Engenharia, one of Brazil’s largest and most traditional construction companies, has just adopted a new visual identity. With more than seven decades of expertise in highly complex works, the company significantly increased its turnover, which required the adoption of a management model appropriate to the levels of growth it was experiencing. In 2021, Cesbe was classified in a ranking from the magazine O Empreiteiro as being Brazil’s tenth largest construction company.
According to Jacqueline Loyola, Cesbe’s Director General, the new visual identity is aimed at ushering in a new phase at the company. “Last year we completed 75 years of history. We are very proud of our history so far and the values we build, but our focus is to look more and more towards the future, expanding our business, and entering new markets “, highlights Jacqueline.
The executive reinforces that, given this scenario of transformation, the time has come for brands to evolve together with management to reflect the attributes that are part of the essence of the company: technical excellence, a love for people, ethics, sustainability and solidity. “We know that true excellence is not just about reaching the finish line, but rather striving for consistent development,” Loyola stated.
In addition to redesigning Cesbe Engenharia’s logo, repositioning was also carried out at Cepar, which gained a new logo and is now known a Cesbe Energia, a brand that will be responsible for the group’s performance in investments related to energy and infrastructure concessions. The group itself was provided with a specific logo. These new identities aim to create a solid and coherent brand architecture for the Cesbe group.
“This new branding is very much aligned with our purpose. Everything was designed to communicate an engineering-based approach that is focused, now more than ever, on sustainable practices and individual well-being’’, Loyola concluded.
Watch the video below and learn more about what we have prepared for this special new phase at Cesbe!